Marketing wholesale products is a flexible endeavor with the potential to generate great profit. Traditionally, wholesalers sell to retailers and the marketing activity is generally directed toward generating new retail contacts and clients. Consumers also constitute a marketable demographic, however, and when one is taking up the world of wholesale as a means of generating an income, direct to consumer sales should not be overlooked as potentially profitable.

Where retail outlets are concerned, most merchants market their wholesale products based on their availability? being able to provide for large order in a short amount of time?and on those products constituting something the market has not yet offered to consumers; the "discovery" a wholesaler made while working with their manufacturer contacts.

When marketing wholesale products to consumers, the advantages of buying in quantity are often stressed. For the consumers who use a large amount of a certain product, for instance, a person with a home auto repair business may use a great deal of hand-cleaner, buying in bulk offers a great deal of savings and the opportunity to deal with an expense all at once instead of dealing with it piecemeal over a long stretch of time. Convenience is always a great selling point for wholesale merchants who deal directly with consumers.

Some wholesale products are sold by those who work in between a specific manufacturer and their sales force. For example, merchant in this arrangement may purchase and sell exclusively the products of a particular company on to representatives who in turn sell that company's products exclusively to their consumer clients. This arrangement is popular with small-scale wholesale operations, such as those that deal with household products, makeup or other consumer goods.

The principal concern to which any marketer of wholesale products must attend is that of reliability. They must be able to fulfill their clients orders on time and accurately and the products they deliver must meet the quality promised. Trust is the foundation of any business relationship and a relationship where trust is well-placed is almost always a profitable one for all parties involved. For the wholesale merchant, the company that produces the products they wholesale and the clients of the representatives to whom they sell are both client bases. This makes wholesaling a complex affair but one where the potential for generating an impressive income is very real and attainable with a bit of hard work.