Wholesalers who sell products directly to retailers have it fairly easy. Their market is defined by the market of their retail clients. Though this can ensure a steady flow of income, it lacks the excitement that attracts many individuals to the world of selling wholesale products. Direct-to-consumer sales are an exciting, dynamic way to leverage the economic advantages of being a wholesale merchant.

Indentifying potential clients is not so difficult as one might think. Depending on the availability of products from suppliers, there are no limits on how many different markets in which wholesale merchants may participate. Wholesale products offer savings that most consumers are hesitant to pass up, especially when they're being sold items that fulfill an ever-present need.

Many individuals have struck it out on their own and given up the world of 9-5 employment. Because these individuals operate their own businesses, they are tasked with having the necessary supplies on hand and with obtaining them when they run out. This can be time consuming and can be expensive in that it can take away from time that would be better spent servicing their clients. Marketers of wholesale products can step in and provide a useful and valuable service.

Take a moment to think about the sort of businesses that are usually run as "cottage industries" and the supplies they need. Computer services is a very popular business type for individual entrepreneurs. To do their work, they need a constant supply of products on hand. Screen cleaners, air-dusters, anti-static wipes, tools, tape, miscellaneous parts, paper for invoices and bookkeeping, and much more. This is only one industry and the aforementioned is only a partial list. It's unlikely that there will ever be a time when a computer service person will not have a need for the aforementioned products and buying them in bulk at a discount saves the computer tech money and generates profit for the wholesale merchant.

Wholesale products can also be sold "downstream". In this case, one supplier may pass on part of their stock of wholesale products to another merchant to help that merchant fulfill their orders. A slight markup is usually involved to make sure that both entities make a fair profit on the transaction. Having a network of such relationships established can be very profitable for both individuals involved and is a great way to make extra money.