Too high, and scare potential customers away. Too low, have to make alot of sales in order to make it worth my while.

What is it about a product that will enable it to be sold at a decent price? How can we entice our potential customer to make that "click" and purchase our product?

Trying to beat our competition on the basis of price alone is a losing proposition- for us and for our competition. We have all had that experience- buy a product and then see it offered for free at the next giveaway. It's hard to entice customers to purchase something that someone else is offering for free.

So how can we get that all important sale?

First, find a product that cannot be devalued. One that cannot be given away. One that will hold its value because of the "right" rights that it has, that is, rights that definately state "that this item cannot be given away and cannot be sold for less than xxx." When you purchase such an item, you know that its value will not be diminished by other marketer's actions.

Second, package it in such a way as to increase its perceived value. Customers do not purchase features, they purchase benefits and value is an important benefit. But what one customer perceives as being valuable another will consider nice but not really necessary. The trick is to mention several features and benefits that will make it valuable to more of your customers. For example, some customers will consider free installation as having high value as they are technically challanged while another customer will place high value on the free updates being offered. It all depends on the customer's skill level.

Third, don't make the mistake of pricing your product too low. You may think that you will get more sales this way but what you are doing is actually lowering the perceived value of your product. If you place a reasonable price on your product, you are telling your customer that your product has worth. If he perceives the value of your product, he will be more likely to make that all important "click"!

Fourth, create a sense of urgency. Put a deadline on the current price. Statements such as "for today only" or "this price is good only for a week" will urge the customer to get it now rather than saying,"I'll wait til tomorrow". Have you noticed some salespages where the price is actually increasing as you watch? Now, that creates a definite sense of urgency! The customer will want to click that button NOW in order to lock in a price.

If you have created a sense of value to the customer and they get to the bottom of the page and actually see the price increasing, they will be far more likely to make the purchase promptly. They see its value, they are interested, and they see the price increasing- a perfect formula that equals sales!