For many Internet businesses the owner's time is money. There are people who have more time than they have money and they are looking for partners to assist them with their day to day business functions.
Let me give you a detailed example of what I am talking about.
An Internet business has a blog that they need to update content with on a regular basis. However the owner does not have time to constantly write articles and post them in their blog.
Therefore they will outsource the article writing portion of their blog content to a writer at a reasonable rate. This writer could live halfway around the world and it really makes no difference to the Internet business owner.
The bottom line is they are able to outsource this business function to someone who has a business writing blog articles. This works well for the Internet business owner because they solve their problem of needing fresh content on a regular basis.
It also creates a business opportunity for the blog writer to make money writing blog articles. This is just one business owner, and when you look around there are billions of blogs online needing content.
Another example of outsourcing a Internet business function would be to pay someone to build your web pages for you. Not everyone understands HTML code or how to build websites.
This has spawned a new industry of people who are into website design. As a matter of fact you can pay to have your whole website built for you if you wish. Every time you are paying someone to do work for you you're outsourcing that Internet business function!
People who benefit most from outsourcing fall into two categories.
1. They are too full of activity and do not have time to keep up with their business on a regular basis.
2. They do not have the skills it takes to do the things that their business needs.
It really makes no difference which type you fall into. The bottom line is that outsourcing is a important method to sustain your Internet business when you need help. And having access to people all around the world has made it achievable for outsourcing to be done at a reasonable price as well.