In essence Technorati is used for searching similar to goggle and yahoo which have 112.8 million blogs and over 250 million pieces of tagged social media. If you are looking for aide in promoting your blogs, look into Technorati. It can be a great help. Much before Technorati appeared on the scene, blogging phenomena had started and was growing with the help of many people and organizations that brought openness and cooperation to the blogging.

Technorati looks at the tags that have been put on websites by their authors and Technorati Rank is denoted by how close you are from the top as expressed by the total number of blogs that are linking to you .

Keywords which refer to category names, and other cues and keywords in postings on blogs are called "Technorati Tags". There are different modes for the Technorati tags to work, and they can be different for each content type. Tagging your blog allows people to see what and where your blog is posted. All the words that are enclosed withing 'tags' will be added to the bottom list of [tag]Technorati[/tag] tags at the bottom of the post.

If you want to provide more visibility, exposure, and relevance, use tags as they represent an effecive and easy way to attach simple text lables to your posts and articles Tags adoption has become a phenomenon across the Live Web, and we are seeing a correlative explosive growth at Technorati.

Blogs are conversational in nature, Levy said, and the long tail network that Technorati is assembling will allow brands to be part of that via very targeted advertising. Blogs continue to become more and more viable news and information outlets.

I have always liked Technorati, it has been a great site for keeping track of interesting topics and finding new bloggers.

Technorati tracks what is happening on nearly 100 million blogs. Despite the problems building, improving and scaling a specialty search engine, Technorati is a company built on passion for the Web, for blogs, for individuals and for society at large.