How many people listened to your latest radio commercial?watched your TV spot or looked at your print ad? How did they react to it? You have no idea and neither does anyone else. You do that kind of advertising on a wing and a prayer and a whole bunch of stats you don't understand and your sales rep can't explain.

Stop it. Think smarter. Use an advertising medium that is trackable and you know exactly how potential customers are reacting to your information. Use email, the

cheap, personal, trackable , immediate and effective customer acquisition tool.

It's mind boggling that more businesses don't jump on the email bandwagon. It works better than any other ad form ever. EVER.

Take the money you have allocated for advertising right now, and use it to get some advice on how to build an email list, hire a company to develop the right message

and send it properly.

Here's what will happen:

60% or more of the recipients will open your email

Up to 40% of the recipients will act on your offer?most within 48 hours

18% of the recipients will forward the message on to others

It's been said there is gold in an email marketing address list. Want proof? Microsoft sends 20 million emails a month and a new study says that U.S. companies are increasing their email spending while cutting back on other forms of advertising.

Do they know something you don't?

Get to work. Start building your ?list? and get ready to harvest your gold.