Most reluctant shoppers would say that they like to hold the fruit and veg in their hands and be able to inspect the produce and pick the best. I would agree that this is the main disadvantage of offline shopping, but is it really the end of the world if your fruit and veg have the occasional blemish or a bruise?

If you're anything like me, you have your set shopping routine. You go round the same aisles picking out the same products week in, week out. Occasionally you pick out a good offer here and there but how much are those really worth? 5% off your bill? If you are willing to forfeit these offers, what you get in return is time and effort.

A typical trip to Tescos takes around an hour. When shopping online, all that I would need to do is create one big shopping list of all my favourite products, and then go through ticking the ones that I had run out of. This is an insanely time efficient way of shopping; taking only 5 minutes of your time. If you are prepared to spend another 10 minutes of your time, you can actually get many 2 for 1 offers that are available in stores. The only offers you can't get are the reduced price items.

Online shops generally charge you a delivery charge of ?5, but if you spend over around ?70 it's free. Most people who have never bought their groceries via the web incorrectly assume that they will need to wait around all day for a van to arrive. If this were true, I think the whole concept would be doomed. What actually happens is that you can choose a designated 1 hour slot when your shopping will be delivered. Slots are available from the crack of dawn until very late at night. If you order far enough in advance you can get deliveries at any time you wish. Popular times (like Saturday mornings) are booked up first, so make sure you order a few days in advance.