Tip Number 1: Expertise

You want to have a professional, or someone who knows what he or she is doing. In internet marketing, income, proof and experience beats everything. So when you want to buy an e-book and not just collect free digital dust anymore, you'll want to seek professional tips and tricks.

Tip 2 out of 5: Proof

In todays internet marketing game proof has become on of the biggest conversion factors. Without proof the site is dead and I think that it's almost impossible for anyone to buy from sites without solid proof. Newbies have trouble knowing the difference between real proof and "made up proof" and often fall victim to online scams. This is because it's an "emotional trigger" to push high numbers in front of the customers eyes. If you see $100,000 in 10 days leave, but if you see $100-$500 and sometimes $1000/day, it's safe to stay and read, because these are all numbers anyone can achieve.

Tip number 3: Credibility

Wow, big factor, again, credibility. This goes a long way with most previous customers and this is usually shown in forms of solid testimonials, blog comments and more. If you can google the persons name and find 1,000+ articles it's safe to say they know what they are talking about. If they run a blog in their name or business name that has a newsletter with proof, then it's safe to say they are legit. It's jaded out there, but these things make it a lot easier to know what internet marketing strategy ebook to buy.

If a product is credible it also has strong testimonials from various people. Normal people like you and me, and maybe an expert if the product has that type of target market. IF the site has images, website adresses, audio or video it's safe to say it's legitimate testimonials. This makes a product proven, credible and it's shown by a following crowd.

Tip 4 out of 5: Overall Design

Websites that have really nice looking and professional imagery, design and overall look and feel is always an indicator of a solid website. The more professional "feel" you get over the site and the owner the more credible and easy it is to trust them. If they have audio, video and stuff like that to connect with you, they are almost always legit, because of the one on one connection they make, which makes it easy to believe they can easily connect with people in the same way in other markets. On the other hand, if the site is created by a 5 year old, you probably notice =)

Tip 5 out of 5: Other people are recommending the product.

This is a usual indicator of previous buyers and people who can vouch for solid information within. Things to look for are "reviews", "testimonials", "Success stories" etc using Google. If a person has 5-20+ reviews it's safe to say they are serious business owners who have gone great lenghts to find affiliate and JV partners.