The second reason is that your website and your IP can be banned for black hat SEO, Google is a smart billion dollar corporation and it wants to ensure its searchers are finding real businesses and websites which are most relevant to their search. Using Black Hat is the easy way out, and as you know, hard work pays off. Black Hat is simply a way of tricking the robot into thinking that your website is relevant to the topic by spamming the search term over and over again throughout your website in a nonsensical matter.

Many Black Hat SEO users promote Black Hat SEO is an excellent tool to trick search engines into indexing your website quickly, and placing you on first pages across the internet efficiently; this in fact, couldn't be further from the truth. Google's algorithm and spider robot which indexes your page are highly intelligent and being updated every day in order to flush out websites using Black hat SEO techniques in order to get by the system.

Google's robot is able to match your website and compare it with other top ten websites in the same category. The Google Spider Index takes your website theme and sees if your main page and sub pages are written coherently. For some reason, people who use Black hat SEO tend to think Google is stupid and will keep letting them get by with dirty techniques in order to beat the system, I think as Google further develops its system (which is still fairly young, only 10 years running now) they will flush out millions of websites using black hat SEO and content spam and help out the real legitimate websites using White Hat SEO techniques to receive online recognition and traffic through search engines.

What is White Hat SEO?

White hat SEO is the polished, clear, known way of using Search Engine Optimization Strategies and techniques in order to ensure your website gets on the first pages of Google for targeted keyword search phrases.

White Hat SEO requires linking your website with other relevant websites, submitting your website to search engines, optimizing your Meta tags, pay per click, and orienting your content around the targeted keywords you're trying to receive first page rankings for. Keyword orientation is extremely important in your meta tags and your website content, so when Google indexes your website, you're not spamming the robot and you're talking cohesively about the theme of your website throughout your content and generating many keywords for searchers to find your website from.

White Hat SEO is approved by Google and will bring targeted visitors to your website quickly.