Nike hit the shoe market hard with top quality shoes back in the mid to late 80's, appealing to the Hip Hop fashion craze and the trendy pro athletes worldwide. Top of the line marketing and marketing figures have helped this increase in popularity making shoe sales a billion dollar business. As this business has taken off there are many styles that have become very popular. The process of creating a custom kick begins with the customer deciding what they want in a custom shoe. Very often this custom design will be a matter of mimicking a design worn by a popular music artist or actor, and such requests were actually where the custom kicks market began.

Other customizations of brand name shoes may be to add colors or patterns that are not seen out of the box. Plaids and stripes are particularly popular, as are bright contrasting colors worked over the body and the accents of the shoes. Custom designs for shoes are a good way to either dress up what would usually be a fairly tame pair of sneakers, or to help make them more casual for every day wear. Some collectors even have pairs of custom kicks that match particular outfits or personal patterns.

Similar to the addition of color and pattern is the use of various types of fabrics in a customization. Some use only leathers much like the original shoes; others may incorporate bits of fur, glitter, silk or rhinestone stick on.

There are both advantages and disadvantages when it comes to working with an online sales site, like www.fashionfreakers.com. There is access to a much broader base of merchandise, in this case additional colors and styles of shoes that might not be available in stores and pricing can be kept reasonable, even after shipping and handling.

For these reasons, among others, websites like www.fashionfreakers.com have become popular with audiences worldwide. This 5 year old company has created exclusive custom kicks for artists such as Cam'ron (dipset)Juelz Santana (dipset), Jr Writer (dipset), Nas, The Game (blackwallstreet), Jin the MC (ruff ryders), Bow Wow and many more...