An easy thing to forget in the midst of our frenzied lives is the simple act of saying "thank you." Who has the time to slow down for such old-fashioned pleasantries? And yet, by incorporating a thank-you strategy into your marketing, I promise you'll reap immense rewards.

You'll stand out because it's not something that other business owners are in the habit of doing. Extending age-old courtesies now actually gives you an edge in the marketplace. It goes a long way toward cementing relationships with prospects and reinforcing customer loyalty.

One of the best ways to thank someone is a hand-written card. Get into the habit of writing notes. Keep a stack by your desk and scribble notes to customers, vendors, leads, associates, and mentors. Once you get started thanking people, you will find limitless opportunities. And guess what? People are tickled pink to receive a good, old-fashioned card.

Write a note that is sincere. Make sure you are expressing simple gratitude in your message, not a thinly disguised sales pitch. Don't be afraid to be warm and personal. And in case you're a chicken scratcher like me, don't worry about the way your writing looks - scribble your note and send it anyway!

Timing counts! For the most part, express your appreciation within a couple of days.

Here are some different opportunities to thank people:

* A new client/customer

* Existing client/customer who gives you a new project

* Someone who makes a referral to your company

* A peer who gives you helpful advice

* As a follow-up after a meeting or phone call

* For a job well done by an employee, vendor, or associate

* When someone shows you a kindness

People like to feel appreciated and recognized. You'll find that by thanking people, you will strengthen relationships. Your simple act of recognizing people will set you apart from your competitors. It will reinforce your bond with your clients, associates, vendors, etc. By, the way, don't forget to thank employees - they like to be appreciated, as well!

And, it will bolster word-of-mouth referrals. When someone has been appreciated and they hear of someone who needs your services/products, guess whose company they will recommend?

The power of saying "thank-you" is a powerful, but simple marketing tactic. Make is a habit and you will reap the rewards.

ACTION STEP: Are you in the habit of saying thank you? No? Then go to the store today and pick up some cards. Make it a goal to send at least 1 card a day (yes, that's 5 a week!). Not only is it part of effective marketing, but it's a winning strategy that won't let you down!