Traditional web sites are built for marketing. Web sites should be built to CLOSE THE SALE! Web sites should provide instant presentations of your services and the ability to create customized web sites to each inquiry and sales call. Allowing the sales professional to sell above and beyond their competitors while saving thousands of dollars each year.

Web Sites should provide your sales staff with virtual sales tools to close the sale faster and more efficiently, saving you time and money. Incorporating sales 101 into your virtual sales programs helps you sell above and beyond your competitors, while providing you with the tools to streamline your sales process and create a paperless sales environment.

Consumers are still looking for personal attention and outstanding customer service in the hospitality sales process. Simply having a web site is not enough to bring attention to event planning services anymore. Just because we are live in a virtual world doesn't mean we no long need to offer personal attention and outstanding customer service in our sales process.

The hotel and event planning industry must begin presenting sales information by traditional sales standards whereby web sites are virtual sales presentation tools to be viewed by the client under the guidance of a sales professional.

Paper folders, business cards, cover letter, paper brochure information and menus were sent in a presentation to the guest for event facility consideration. The Internet has turned this once great presentation and first impression into web sites that provide unorganized or too little information and offer no personal attention to the guest's needs for individual attention.

Distribution and presentation of your sales material instantly and professionally - while providing personal attention to the client - can make the difference between the sale and lost business. Web sites should be a tangible sales tool, providing sales professionals all the necessary items needed to present and close the sale efficiently in one phone call.

Web sites are good marketing tools but they do not provide hotel and event planning sales professionals with the resources and education needed to streamline the service sales process to each sales and inquiry call. The service sales industry has lost track of the basic fundamentals of selling.

Sales 101 tells us the importance of building rapport, education, communicating accurate information quickly and providing special personal attention above and beyond the competition. This practice no longer exists with online resources. Web sites often are built to reflect a web designer's technical goals and restrictions instead of the goals and needs of the hospitality sales Industry.

In today's competitive sales environment, time is money. Distribution and presentation of your sales material quickly and professionally - while providing personal attention to the client - can make the difference between the sale and lost business. Web sites should be a tangible sales tool, providing hotel sales professionals all the necessary items needed to present and close the sale efficiently. Combining old-school selling techniques with today's technology will allow you to outsell your competitors.