In putting together a reciprocal linking strategy the first thing that you want to do is look at your list of keywords and pick out the most general, widely searched keywords that relate to your site as possible.

For example, if your site was on growing sunflowers, your keywords would probably be a little more niche specific such as ?growing sunflowers?, ?how to grow sunflowers?, ?growing sunflowers in the USA?, and so on.

However, for the purposes of reciprocal linking and finding prospective sites you can trade links with, you'd also want to include general keywords that are related to your website such as ?gardening?, or ?sunflowers?.

The cumulative list of your specific and general keywords will be the keywords that you want to use to try and find potential linking partners.

If you want to see exactly how popular your keywords are (the number of times that they are searched in a month), or to get some more keyword ideas, check out the Overture Search Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/) or Wordtracker (http://www.wordtracker.com).

Both of these websites will show you how often your keywords have been searched and will also give you a few other ideas for keywords.

Now, grab your list of keywords and open up your web browser.

Head over to Google and type in ?[insert your keyword here] submit link?.

Be sure to replace the [insert your keyword here] part with your keyword, and make sure you actually have quotation marks around the whole phrase you see above. Using quotation marks gives you more exact search results.

This will bring up a list of pages that are related to your keyword, where you can submit your website's url.

Be sure to have the Google Toolbar (http://toolbar.google.com/) installed in your browser to check the site's PR value.

Now, go ahead and click on the first few sites that come up under your search term and check the PR value that the Google Toolbar gives them.

What often happens with a search like this one, is that the pages returned by the search engine are the actual pages having a form where you can submit your url to their site.

Now submit your website's url to these sites, then try other variations of your Google search such as ?keyword submit link? without the quotation marks, or try something like ?keyword submit a link?.

Once you have added your website's url to as many sites as you can at Google, do the same thing at the other major search engines, such as Yahoo, Msn and so on.

Be sure to keep track of the different sites that you have submitted your website's url to.

Now, while this is the cheapest way to get some backlinks, it can take up quite a bit of your time, and it doesn't guarantee that you will be able to find sites with a high PR to submit your url to.

Many of these sites will want you to provide a link to their site on your website in exchange for your url being listed on their site, so you'll have to build a links page and add their url to it.