A watch is a practical investment that not only tells time, but can last for years if taken care of properly. In addition to being useful, watches are available in a variety of colors and styles, making them a fashion statement. Regardless of the metal or textile used, the band of a watch is normally designed to withstand a reasonable amount of abuse. However, the face is much more delicate and needs to be treated as such.

To protect the inner components, all watch faces are covered with a transparent material. Plexiglass, an economical, lightweight plastic, is often used on inexpensive watches. Pricier watches contain glass or synthetic sapphire, which are more durable than plexiglass. It is important to consider the type of material used when purchasing a watch; plexiglass is less resistant to scratches but glass and synthetic sapphire are capable of shattering.

Basic rules apply when trying to avoid scratches on the face of watch. Although many materials can cause scratches, it is especially important to avoid contact with rough, rigid surfaces, such as metal and concrete. Other pieces of jewelry can leave marks, so it is a good idea to keep bracelets and watches separate.

In addition to using common sense, there a few items on the market specifically designed to protect the face of watch. Rubber straps are a low-cost, effortless alternative; they keep the face from coming directly into contact with other objects and stretch to fit most watches. Another way to protect this delicate area is by covering it with a piece of thick packing tape, cut to fit the size and shape of the face. Once mounted correctly, the tape becomes invisible and can be removed and replaced if it becomes scratched. Rubbing alcohol can be used to remove the adhesive. This is not recommended for LCD watches, however, as the adhesive can dull or lift the protective coating. Some watch manufacturers also offer face protectors that snap to the front of the watch and act as a shield.

Since watches are usually worn on a continuous basis, it can be very difficult to prevent scratches from appearing. To treat scratches on glass faces, rub a small dab of toothpaste on the face of the watch and rub gently with a soft cloth. However, since toothpaste is a mild abrasive, do not use it on plexiglass. For this type of watch, there are specially formulated cleaning solutions that help to hide scratches. Never spray any kind of liquid directly on a watch face.

With any watch, be sure to determine the type of material used before proceeding with preventative measures or cleaning methods. When in doubt, seek the advice of a local watch manufacturer or jeweler.