In 1978, the very first Versace boutique opened in Via della Spiga in Milan. After this opening, the label's popularity was immediate. Presently, Versace is considered to be one of the leading international

globally. The fashion house designs, produces, markets and distributes wonderful selections of luxury clothing, fragrances, accessories, makeup as well as home furnishings, all under various brands and labels of the Versace Group.

The Style Department of the group employs a team of skilled designers and stylists who all work in tandem to deliver the latest styles. Each of the teams is specifically assigned to its own fashion line or label. All of these teams are operating under the close guidance and supervision of Donatella - the Creative Director.

There are many fashion lines which make up the Versace Group which include Gianni Versace Couture, Versace Home Collection, Versace Jeans Couture and the Versace Collection. Aside from their clothing and accessory lines, they also operate a hotel, which is the Palazzo Versace.

The high-end line Gianni Versace Couture, encompasses the best and often handmade apparel, watches, , fragrances, cosmetics, along with home furnishings. It is the main line of the fashion house. Traditionally, it is the only line that is presented on the fashion runway during Milan's fashion week.