Bijan, whose full name is Bijan Pakzad, has been a major force in the world of fragrances since 1981 when he developed his first perfume for men. He further drew attention to his product when he offered his perfume in Baccarat crystal flacons that were signed and numbered. As a result, a 6 oz. Bottle of this perfume is now worth approximately $3,000.

After immigrating to the United States from Iran in 1973, Bijan wasted no time getting himself established in the world of fashion and design. In fact, by 1976, he had set up an exclusive boutique on the legendary Rodeo Drive. His store, which could only be visited by appointment, was considered by many to be “the most expensive store in the world." Bijan still currently resides in Beverly Hills, though he also has homes in New York, Milan, and Florence.

Today, many of the most powerful men in the world can be seen wearing clothing designed by Bijan. His clients include President Bush, Tom Cruise, Arnold Schwarzenegger, Sir Anthony Hopkins, President Ronald Regan, Jay Leno, and Prime Minister Tony Blair.

In addition to his clothing, Bijan continues to create fragrances. His current line includes fragrances for both men and women. In both cases, he presents the fragrances in globally patented circular glass flacons that have an open center as well as a dividing web. When the fragrance is half full, the two chambers fill on their own accord by following the scientific principle that liquids seek their own level. His flacons are so intriguing that one is even featured as a permanent exhibit at the Smithsonian Institute.

Bijan has won numerous awards for his efforts. In 1988, his Bijan for Men fragrance won the FiFi award for “Most Successful Men’s Fragrance" from the Fragrance Foundation. His Bijan for Women fragrance took home the “Best Women’s Fragrance Package" award that same year. His Michael Jordan Cologne won “Men’s Fragrance Star of the Year Specialty/Department Stores" in 1997 as well as “Best National Advertising Campaign - Men’s." He also received the Ig Nobel Prize in chemistry for his DNA fragrance in 1995. He was also included on the “International Best Dressed List" by Vanity Fair in 1989.