For many of us, the entertainment in our home makes up a significant amount of our leisure time. For others, we spend little time watching TV and films, but expect the highest quality. The invention of the Blu Ray Disc (BD) player has helped improve the quality of digital media at home. Who would have thought only a few years ago that the DVD would be surpassed so quickly?

To meet the demands of the consumer's expectations of high quality Sony has introduced the big brother to the BDP-S300 and 350 series, the Sony BDP-S360 Blu Ray Disc Player.

Bringing the latest cutting edge technology into it's mid position product range including 1080p picture quality with DVD upscaling allowing an almost High Definition Television viewing experience from old style DVD's.

With Sony incorporating the full 7.1 channel Dolby TrueHD and DTS HD surround sound giving an exceptional cinematic sound experience along with 24p True Cinema. With all these features, the Sony Blu Ray Player BDP-S360 has once again raised the bar.

Sony has continued with their skill of improving usability and style while maintaining it's simplicity. When any new technology is going through the latter part of the evolution process, there is always the temptation to over complicate the system. Sony's expertise however means that they stick to their core principles making the Sony BDP-S360 surprisingly simple to operate.

This basic philosophy is evident from the moment you plug the BDP-S360 into your TV. Turn it on and you can be fully up and running in as little as 6 second. Incorporate this with the Sony BRAVIA High Definition Television and you can be up and running in that time completely wirelessly. Imagine that, no more messing around with those messy wires behind your TV. I'm sure many of you reading this are snorting that this technology already exists, and it does, but here's the one question I'd throw right back ?how easy was it to set up?? The Sony system truly has broken new ground.

The Sony BDP-S360 also offers you the opportunity to immerse yourself in the world of BD-Live? taking home entertainment to another level. The BD-Live? feature allows you to download Movie specific games, trailers and even additional movie scenes.

With all these features, I'm sure you'll agree that the Sony BDP-S360 Blu Ray Player is undoubtedly a ?trend setter? yet again. Maintaining a stylish and sleek look, sitting perfectly in the middle market price range, selling from new for just under $300 and incorporating most of the latest technology.