Online jewelry exchange in the true sense of the concept is not something that is easily defined. What we do know is that jewelers throughout the United States and the world are notorious for their exorbitant sales margin. Whether we're talking about , engagement rings or fine finished jewelry, traditional retail jewelry sales is synonymous with high mark up.

However, the diamond and jewelry industry is trying to get out from under that large stigma. The reason is not because they want to work on smaller margin, but because they need to work on smaller margin. It's much too easy for consumers these days to jump online and search for diamonds and jewelry. Online brokers like blue nile and diamonds.com make shopping jewelry online a relatively appealing alternative to shopping at traditional diamond and jewelry venues. The problem is the vast majority of diamonds and jewelry cannot be adequately evaluated sight unseen. You can ask any diamond professional about this. You think we pay for stones or prefinished jewelry pieces before we see them in person? Never. So consumers shouldn't either. And this reality of the jewelry and diamond buying process is inextricably linked to shopping with these well known online sources. The need is for an online .

The dilemma is, buy from a retail outfit and run the risk of paying much more than you need to. Or shop online, get a better deal, but have no idea about the small but very crucial components that have so much to do with the value of diamonds and jewelry?

Our Jewelry Exchange solution is the answer: a convenient neutrally monitored online database of all the diamonds and finished jewelry in a particular region of the country with photo's descriptions, etc. And when you locate the diamond or jewelry piece of your liking, you can get in touch with the business owner to schedule an in person viewing.

This is the ultimate solution to the shopping and selling issues the diamond and jewelry industry are facing. Consumers want ease of access, selection, security and deals. Diamond and Jewelry professionals need to grow exposure and sales volume to afford to offer deals. Nejex.com and Usjex.com bridge the gap of online with brick and mortar. Shop online for diamonds and jewelry and buy in person at a nearby vendor member location.