Consumers, the diamond industry, and governments all agree that the illicit trading of conflict diamonds has to be completely eradicated. Although there have been steps taken by governments and the World Diamond Council, which represents the diamond industry as a whole, their efforts will be meaningless without the cooperation of individual jewelers and jewelry stores.

To help stop the illicit trade in conflict diamonds, a new industry website was launched with the purpose of gaining the cooperation of jewelers and jewelry retailers. The new website, www.stopblooddiamonds.com , aims to get jewelers and online jewelry stores to sign up with them for free. Signing up with StopBloodDiamonds.com will signify the jewelers' commitment to joining the fight against conflict diamonds trade. Joining will entail no expense but will require jewelers to commit to the policies of StopBloodDiamonds.com, which are in accordance to the policies laid out by the Kimberly Process Certification Scheme (KCPS).

Being a member of StopBloodDiamonds.com is also beneficial for the jewelers. Members get to post the StopBloodDiamonds.com logo on their websites or online stores. The logo will serve as a guarantee to all visitors of the website that the online store has a clear policy regarding conflict diamonds and that there are no conflict diamonds that are sold in the that store. Members also get to access all the information available on the website regarding the issue revolving around conflict diamonds.

The new step is simple. It only requires jewelers and jewelry store owners to sign up for membership at the Stop Blood Diamonds website. Membership is free but as mentioned earlier requires members to adopt the site's policies against conflict diamond trade as part of their store policy. After jewelers and store owners have signed up, they then have the privilege of putting up a Stop Blood Diamonds Conflict Free logo on their websites. The easily identifiable logo will be an effective means for consumers to determine that website's policies regarding conflict diamonds without having to search through it just to look for a written policy. This will also ease the minds of potential buyers who are becoming increasingly aware and educated about this extremely immoral trade practice.

For those interested in knowing more about acquiring the logo for their site you can visit StopBloodDiamonds and read more about the policies your store need to adopt to be able to join. Costumers can also visit the website to know more about conflict diamonds and what the diamond industry is doing regarding the issue.