But modern jewellery can be incredibly expensive - and do you get your money's worth? Will that diamond continue to be worth what you paid for it?
Another option is to look to an auction, where you can pick up a stunning piece of modern jewellery that you know will hold its value, because it has been valued by an independent jewellery expert.
For example, there is a stunning single stone diamond pendant coming up for sale at UK auctioneers Fellows & Sons soon.
It is the highlight of its antique and modern jewellery auction, which can be viewed online at .
Lot 78 is available to view now in the online catalogue for the sale on Thursday 18th October, starting at 10.30am:
The diamond has a guide price of £7,500 to £9,000.
It's a single stone round brilliant diamond pendant.
The diamond is in a six claw setting.
Fellows' gemmologists have closely examined the piece and say the diamond is 2.91 carats in weight.
It is also described as having a clarity of P1. That means it is bright and attractive.
Fellows and Sons will have a total of 970 lots will be available on the day, both in person and via online bidding at
