Seo is an abbreviation to search engine optimization and it is considered as a process or a method of optimizing a website to rank high on search engines for search engine positioning and search Engine rankings.

Seo are of two types:

1.in organic Seo

2.Organic Seo

PPC is an abbreviation for Pay per click Campaigns, which is considered as a form of advertising which pays referrer on per click basis. It has a prominent place in Search engine industry. It is used to boosts the traffic of a website very quickly and by running PPC campaigns for a website they get targeted traffic and good placements on search engines. PPC campaigns have a better conversion rate than any other marketing strategies. This method was used for a long period and even it is carried out by big companies. PPC campaigns is a very costly marketing method and it should have high budget and this is the reason, Webmasters who are running small websites or business cannot go for PPC campaigns, as a result the necessity for a method arise which can replace this. Now how we can use different methods which can replace PPC campaigns. Organic SEO has gained huge popularity now days which is very cost effective and can get nearly equal results.

Organic Seo is cost effective and is equally performing with proven results. Organic Seo is one in which professionals do study on search engine algorithms and placement techniques and based on which the search engine optimization is done. It's a time consuming process but result oriented, while doing organic Seo we have to follow search engines guidelines otherwise websites will get banned permanently from search results. In Organic Seo, professionals target on Onsite and offsite factors of a website to get higher rankings and SE positioning.

Onsite Optimization Includes:

1.Content development

2.Meta Tagging

3.Internal Seo

Offsite Optimization includes:

1.Link Popularity

2.Keyword targeted link backs.

If you are looking for cost effective and high search engine placements, you should go for Organic Seo which almost produces the same results when compared with PPC campaigns.

I am Jeni Dalton, Search Engine Optimization Expert and content Optimization Professional. and company website