There are many forms of advertising, but perhaps the most widely recognized is newspaper ads. Newspapers have been around for a very long time and have cornered the market for advertising. When you think of advertising, you likely think of a boxed ad tucked into a newspaper page somewhere. It’s time to ask yourself if having that little boxed ad somewhere in the pages of the newspaper is worth the finances it takes to have it there, or if there is a way to have more effective and less expensive advertising that may work a little harder for you.

There is – promotional pens are a wonderful form of advertising that doesn’t get thrown out at the end of each day. Promotional pens have staying power – they stay around for quite a while, most often for a few months, which keeps your advertising in the sights of your clients and potential clients each day.

Newspaper ads can get lost in the pages – there are countless ads each day in every newspaper around the world. How are people to decipher your ad from the rest – yes, it’s true, there are production artists who are fabulous at creating ads that will ‘pop’ from the page, but that ad only lasts for as long as you pay for it to be in the paper and for considerably more money than promotional pens cost.

Promotional pens are inexpensive and your company name and logo as well as your information or whatever information you want, is emblazoned on the pen for it’s life span. People don’t throw away working pens – they keep them, this translates to your company name being in the hands of people daily for weeks, perhaps even months on end. Considering the cost of one pen – that’s great advertising for the money you spend. Purchasing a thousand promotional pens for the cost of one decent sized ad in the newspaper and you have great advertising that you can target to the market that is interested in your business, products and services.

Some companies even use promotional pens as business cards instead of the standard business card – it’s unique and original, and it ensures that the ‘business card’ gets seen by a new client again, quite unlike most business cards which get shoved into a folder or drawer or thrown away.

Advertising budgets for your business don’t have to be one of the highest expenses you incur each year – on the contrary, you can lower your advertising rates by lessening the newspaper ads and increasing the promotional pens for your ads.

However, now that you have all these promotional pens, they don’t do you any good sitting in a box in your storage room. You have to get them out there circulating in the general public as well as throughout your target market. You can do this by mailing them to your mailing list or one you have purchased, handing them out at trade fairs and conferences, giving them to your clients as they come to your business and handing them out as business cards or with your card, as well as to family and friends.