Corioliss are a recent entrant into the world of hair care products. Sales of Corioliss flat irons have soared, mainly due to heavy promotion and the funky colors of its flat irons. Its recent release of the Corioliss purple flat iron has also become a 'must have' item. But when you strip off the color, does a Corioliss flat iron rate as a good hair straightener?

Corioliss takes hair styling seriously. The company uses the latest technology in all flat irons it makes; there's not a cheap model that lacks the functionality or production materials of a more expensive model. Instead Corioliss make a range of flat irons designed to give you the best results for your hair.

Corioliss have received a plethora of awards for it design of flat irons, among them being the media awards of ?Product Innovation of the Year? and ?Product You Can't Live Without?. Corioliss is also electrical supplier to Celebrity Big Brother 2007.

So, is the Corioliss Purple Haze Ceramic Flat Iron as good as other Corioliss flat irons? Well, first lets compare like with like. You shouldn't compare the Corioliss purple flat iron to that of the Corioliss cordless or wet-to-dry models; these have been designed to give different functionality. Instead we need to compare like with like.

Basically, the Corioliss Purple Haze Ceramic Flat Iron is the same as the popular Corioliss Pink Flat Iron, which in turn is the same as the Corioliss 1" Professional flat iron.

All of the above three come with 1" plates. Also, all three are made entirely from ceramic. This is a major plus. Other brands claim to make ceramic or tourmaline flat irons but only the plates are made out of ceramic; the handle, grip, everything else is made of plastic. But why is a flat iron made entirely from ceramic a good thing? Because ceramic produces negative ions and the more produced the better. Negative ions straighten your hair for far longer and give it a silkier, shinier look.

The other good things to be said about the Corioliss Professional flat iron is that it heats up in only 6 seconds. It has variable temperature control along with dual voltage - so you can use it anywhere in the world. And the Corioliss Pro it is a lightweight flat iron.

Okay, so the Corioliss purple flat iron is a good product, but are there any negatives?

Yes there are. First let's talk about price. A Corioliss flat iron is a good hair styling tool but it doesn't come cheap. For the money you're paying it would have been nice to see a few other bits of functionality that some other manufacturers give you. For instance the GHD Mk4 flat iron comes with a 'shiver mode' that combats condensation that can damage stylers. So when the room temperature is below 41 F, your GHD styler will shut down to protect itself until the temperature rises. And, the CHI Wet to Dry flat iron has an auto digital that feature allows you to set the temperature and the time.

Having said that, the Corioliss Purple Haze flat iron is a good styling tool and gets well-above-average ratings in flat iron reviews. There is only one further question that needs to be asked: has Corioliss set purple as the new color for small electrical appliances?