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Shawn Horwood

What Are The Biggest Mistakes Most People Make With SEO?

1. The biggest mistake a lot of people make is making their

site "pretty" using things like flash flash content, ajax and

splash pages. Yes, these all do make your site very pretty,

but search engine spiders cannot follow these! That means

that the spiders cannot index your site, the search engines

will not know about your page, and you will not receive rankings!

Also, these cause the site to load more slowly, especially

for dial-up users (and there is a surprising amount of people

still using dial-up). So instead of receiving high search

engine rankings, all you will receive is a high bounce

rate. The bounce rate is the percent of people that click

to go to your site but leave within a couple seconds. Not

good at all.

So, don't worry about making your site beautiful, make it

functional! It can still look nice, but avoid all the flashy

banners and such, the only thing they will help is your ego

because you can say that you made a pretty site. One of the

questions some of the top internet marketers ask people when

they have low conversions is "is your site ugly enough?".

Take that into consideration.

2. Using the same Title tags throughout the whole site. Many

people use the same title tags for their entire site. Please

do not do this. Search engines hate it, and people are not

attracted by the same title everywhere. Doing this tells search

engines that the pages are all the same, and they are not unique.

Also, in order to attract visitors, do not just use your keyword,

but make the title tag interesting. For instance, lets take a

page on Whiplash Injury Claims for a minute. Which title tag

is more interesting: 1. Whiplash Injury Claim or 2. All About

Whiplash Injury Claim or 3. How to Make a Successful Whiplash

Injury Claim. If you chose #3, you are right. And the search

engines and visitors will agree with you. Use interesting title

tags and different title tags on each page in order to keep high

search engine rankings.

3. Using "Click Here" in the anchor text. When you submit articles

and have links going back to your sight, you always must have it

in the form

Site Keyword. Most people put Click Here in the anchor text.

What you need to put is your keyword, because when the search

engine spiders read that anchor text they use the words in the

anchor text to determine what your site is about. So if you want

your site to rank highly for the keywords "Click Here", then go

ahead and put those words in the anchor text. If not, then put

the keyword that you are trying to get rankings for in the anchor

text.

Things to Remember When Search Engine Optimizing Your Site:

Now, I have explained why search engine optimization is important

and why you want to optimize your site for the search engines, but

you want to remember that the visitors come before the search

engines. If you have your site perfectly set up for the search

engines but it is hard for people to navigate, then you will rank

highly but people will never come back to your site and you will

not convert any of that traffic into sales. Isn't the point of

search engine optimization to get visitors so you can convert them

into cash? If your site does not convert and people hate it, then

it won't matter that it ranks #1 on Google, Yahoo and MSN. Always

remember your target audience and you will be rewarded.

Also, do not just stuff your whole page full of keywords to try

to get your page to rank highly. It won't work and it will annoy

everyone who visits your site. Make sure you are always natural

and put a little bit of your personality in the site to make it

unique. Search engines and your visitors will appreciate it greatly.

Another thing you really need to remember is to fix broken links.

You need to make sure that all your links are working properly so

that the search engine spiders can follow them and index your site.

Also, don't be afraid to use internal linking. Link to other pages

of your site and help the search engine spiders find them and index

them.

Lastly, be patient. You will not be #1 on Google, Yahoo and MSN

for terms like "weight loss" overnight. It can take time to achieve

rankings, although if done properly they can be achieved within a

couple weeks, generally longer for Google than for Yahoo and MSN.

Shawn Horwood

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