Today, many people use the Internet as a major weapon in their marketing arsenal. But whilst we should acknowledge the efficacy of email as part of the marketing mix, direct mail is still a highly efficient marketing tool. Direct Mail remains a successful way to reach out and connect with your customers and results prove that Direct Mail is still very much alive and kicking.

One of the reasons that direct mail is still such a powerful resource for the canny marketer is that you don't necessarily have all of the email addresses for each of your customers. There's just no way to ensure that every customer has an email address, but you do know that they have a physical mailing address. A simple direct mail flyer can quickly and easily reach those people with news of the latest promotions and deals.