We all know the value of having a Web site rank well in search engineoutcome for searches on particular keywords/phrases. If the Web sitedoesn't have a page appearing in the top 10 search engine resultpositions the probability of someone clicking on the listing, andactually visiting the site, drop dramatically.

Although one person can maintain small websites, larger sites require agroup of personnel filling a variety of roles. The line can be blurredbetween the roles, and ofcourse many aspects of site design requiremore than one head to solve a problem. The following roles are examplesof the types of talent necessary to build a larger, well-conceivedsite.

1. Server administrators ? Get to know and appreciate the technicalpeople that run your web server. They take care of the sticky technicalissues like firewalls, modem ports, internal security, fileadministration, and backup procedures. Consult with to determine yourweb site's default file ? name and directory structure. They also cangenerate reports that will tell you how many visitors your site isattracting, where the visitors are coming from and what pages thy likebest.

2. HTML coders - these are the people responsible for creating the HTMLcode and troubleshooting the site. Most HTML coders now are using HTMLeditors to create code, but any self respecting HTML coder knows how toopen the HTML file in a text editor and code by hand. The coders alsoare responsible for testing and evaluating the site across differentoperating systems and web browsers.

3. Designers ? Designers are the graphic artists responsible for the look of the site.They will use design software, such as Adobe Photoshop, the industrystandard graphic design program. Designers contribute to the pagetemplate design, navigation icons, color scheme, and logos. If yoursite uses photographic content, the designers will be called upon toprepare the photos for online display.

4. Writers and information designers ? writers prepare content for online display, which includes designinghypertext information and navigation paths. Additionally, writersshould be responsible for creating a site style guide and typographicconventions. The writers are responsible for consistency, grammar,spelling, and tone. They also work closely with the designers todevelop the page templates.

5. Software programmers ? Programmers write the programs you need tobuild interaction into your site. They may write a variety ofapplications, including Common Gateway Interface (CGI) scripts, Javascripts, and back ? end applications that interact with adatabase.Commerce sites will especially need the talents of aprogramming staff.

Author bio:-This article was written by Steve Morris. Mr. Morris runs New Media, a Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Newmediadenver offers , , Web development, Internet marketing.