Rewarding loyalty and showing appreciation to customers for their business is therefore imperative. One way to do this is by giving business gifts. Practical gifts that reiterate thanks every time they are used have a double effect. Firstly, there is the initial ‘thank you’ symbolised by the gift-giving. Secondly, a useful business gift will continue to say thank you every time it is seen or used.

Business gifts can be given at any time of the year, but are particularly effective when used as:

• A specific reward after a valuable transaction

• A seasonal gift for Christmas or New Year

• A gesture to mark a business anniversary or other special occasion in the life of your customer, such as getting married or moving into a new home

• Incentives to visit a stand at an exhibition or trade show

Showing appreciation for customer loyalty is the key to success in any business. After investing a great deal of time and money in attracting new business, you must do everything you can to maintain it. Using good quality business gifts as customer rewards should be considered a crucial part of any marketing campaign.