Bill Bartmann's tip # 1 is that you should think of your advertising as the resume you are sending to a potential employer. It makes perfect sense. Your resume is your way to get your foot in the door at a new business and let them know why they should hire you for a job. Well, your advertising is the same thing for your customers. It will let them know who you are and why they should give you their time and business. This is a very important thing to think about. When you are creating your advertising campaign or sending out advertising, make sure it is the best initial look at your company.

This first tip also translates to your website and phone messages. These are just as much advertising to your customers as anything else you are putting out there, so make sure they are sending out the right message that makes customers want to come to you.

Interview ? First Impression

Bill Bartmann's tip #2 relates to the first interaction you will have with your customers. This could be a phone call, email or an in person meeting at your place of business. When you are dealing with your customers in any way, you need to keep in mind that each communication is a complete representation of your company. Make sure that all such correspondence is how you want people to think of you and your business.

The first impression is often the only chance you get to land a customer and keep them. You want to make sure this impression is one that will make people want to come back to you time and time again, and even tell others about the great service they got. This is how you will be able to get and keep customers.

Keeping the Job ? Continued Service

Bill Bartmann's tip #3 is that landing customers is one thing, now you have to keep them around. Just like in a regular job you can't quit working and expect to get paid, you can't drop your guard in your business. You need to make sure that every interaction you have with your customers is a positive one.

Treat each customer like you would want to be treated if you were going into a new business. Give them your time and attention when they need it. Listen to their thoughts and concerns and make sure to give them the answers they need, or let them know that you will find that answer. The attention to the person and the details of their problem or request are always vital. If you stop doing this you may notice your customers stop returning to you with their dollars.

Bill Bartmann is the creator of the Billionaire Business Systems, an online business essentials course for entrepreneurs. Bill Bartmann's series of videos, books and seminars has helped many entrepreneurs succeed in business even during tough economic times. Learn more at http://www.billionaireu.com/