The most important decision when designing your business card will be whether to add your photo. While some experts say definitely no, others say definitely yes. Only you can make the right decision for your business cards. Here are some considerations to think about as you're deciding how to make the most of business card printing techniques that includes a photo.

How will you use your business cards?

Will your cards be distributed on their own, sitting out on a counter or desk somewhere? When will you hand them out? And what kind of person will receive your business cards?

If you try to get new customers by pinning your business cards on bulletin boards, a photo will help people feel like they know you already and will make you seem more trustworthy. If you hand out business cards to customers that come into your store and know what you look like, then you obviously don't need a photo. You can use the space that would have been used for a photo to give additional contact information or to list business hours.

The purpose of your business cards pertaining to who you give them to most often will help decide whether to include a photo. If you only hand them out to prospects, including a photo can be a smart way to help them remember you.

Here are some pros and cons to consider when deciding whether to put your photo on your business card.

Photo Pros

Photos can build trust in industries that require it like counseling or real estate. Seeing a friendly face on a business card can remind the recipient about your professionalism and the fact that you aren't afraid to put your face on your business card. You aren't hiding anything with a photo on your business card!

Photos can also be helpful if you set up meetings over the phone or email before meeting a client in person. This helps the person find you in a restaurant or wherever you're meeting. Photos also help people avoid awkward introductions if you have a unisex name like “Kris” or “Alex.”

Photos don't have to be of your pretty face – you can use a photo of your product or service or a small before-and-after illustration. Photos add color and interest to an otherwise boring business card.

Photo Cons

On the other hand, a photo can date you – your hairstyle or clothing could show that you haven't printed new business cards for years! The impression given of an old, dated business card is that you don't give out many business cards so it might make people not want to work with you if you still have business cards from five years ago.

People are judgmental and giving them a photo of yourself before you meet gives them time to come up with preconceived notions about you. This is human nature, but it's a risk you need to be willing to take if you put your photo on your business card.

Most business cards with photos on them have professional-looking headshots that can be expensive. Take into account how much it will cost to have a professional headshot taken as well as the additional cost of printing a photo on your business cards.