With only a few of the big designer watch companies launching their autumn winter ranges so far, we can tell you that bling is still definitely in this autumn and winter. But the days of having one watch for all occasions are now well and truly over with designers like Chanel, Gucci and Dior leading the pack of exclusive designer watches. For Chanel, the J12 still reigns supreme as the watch choice for superstar celebs, with the black ceramic version being one of the most popular options. This style comes with a large price tag and this makes the likes of the Chanel J12 and Gucci wrist wear inaccessible to many.

Companies like Guess, Diesel, DKNY and Emporio Armani are creating watches that are more accessible with their prices ranging from ?70 to ?350 meaning the consumer is able to build up a collection of designer watches to fit with the styles of the season. This autumn/winter the new products from these companies are diverse and eclectic with all tastes catered for.

The Emporio Armani watch brand has a long history of creating high class designer watches at fantastic prices and this is no more evident than in the 2007 autumn/winter collection. Many of the women's watches are now diamond set and, as diamonds are a girl's best friend, we suggest the AR3156 as the Armani watch to wear as it possesses a sufficient amount of bling and comes with a reasonable price tag of only ?350. This Armani watch is the most fashionable and stylish diamond watch you will see this year.

Companies such as Guess have been creating a stir with their Swarovski crystal encrusted watches, for example the Prism and the G-mix to name but two. It isn't hard to see why. These watches have the bling effect of diamonds without stretching your purse strings.

DKNY have also continued on the Swarovski crystal bling theme this autumn and winter with a range of watches that are full of bling. The watches to look out for this season are the NY3959, a watch that blends the style for large watches with the bling effect and the NY3972, which takes bling style to another level with its black pvd case and black crystals.

For those who are not into Swarovski crystal and prefer a chunky, bold style, Diesel's new launch encompasses the most dramatic styles, including the DZ5093 and DZ5095, which really capture the imagination with a plastic polymer casing making them colourful as well as bold.

Police on the other hand have created a watch for those women who love the look of black ceramic watches like those by Rado and Chanel, but without the problems that ceramic watches can have in respect to durability. The Navy and the NavyII both have PVD plated steel cases and bracelets which give the same effect as the ceramic but at a much reduced cost. Both of these watches have already been seen in many a glossy magazine as the most wanted watches autumn and winter 07, so don't be surprised if you can't get your hands on one this Christmas.

This season's watch launches have been diverse with bigger watches player their part as well as those with the bling effect so now is a perfect time to buy a watch and with this guide you will be able to stay ahead of the crowd.