No longer to be relegated to shopping for the blowout tool sale of the year on Father's Day where I am asked, "What other tools does he already have?", or, "Does he need bits to go with that drill?", etc., etc. ENOUGH!
That "HE" is "ME!" And it is time we have a blowout tool sale on Mother's Day!
Numerous articles and reports are addressing the emerging economic fact that women are now the leading home buyers and 60% share of inquiries on web sites such as Home Depot and Lowes. Many of these women are single, and/or not paired in relationships with male partners. So where are they getting satisfactory answers and services to their questions ? Their tool needs?
Exactly! I don't know the answer to that either. But it is time that we find the answers. I am constantly perplexed by this notion that women with tools is a newly evolved activity. We have been doing it for ourselves, and quite aptly I might add, since the beginning.
The Y chromosome is not the holy grail of building, creating and home improvement. These abilities and talents reside within some of us, and skip some of us, gender notwithstanding. And to speak up for the guys, if I might be so bold here...that is undue pressure on them to assume that they have not only the talent, but the propensity to swing a hammer!
I am glad that these large corporations are now beginning to cater to the female population, even though the sincerity seems somewhat disingenuous as it comes only after the quarterly financials are published.
But the real proof for me will be when I see a major ad campaign, targeting women, announcing the, "3 Day Tool Sale!" And not just on Mother's Day, but Spring when the weather is improving for projects, Christmas time for gift giving, and Labor Day to honor the hard work we do ALL year!
The challenge is cast...now let us sit back and watch to see who is genuinely sincere in their corporate efforts to capture the women carpenters and D-I-Hers. I am holding my applause...
