If cards are yielding power in keeping distant friendships and relationships stronger and longer, why not apply the same principle to our clients and business partners?

That is exactly what many successful businesses are doing. They make use of anything that is proven effective, and then try to apply it to another area.

E-cards, being a very good example of tradition and innovation fusion, are today's Marketing Professionals' lucky charm in attracting new clients and retaining the old ones. They use electronic cards to boost sales by sending them to clients: old and new, as a substitute for newsletters.

Since the web is chalk full of free e-card websites, this strategy is unarguably less-costly than any other marketing means. And since these cards are grouped according to occasions, we can bet there is an appropriate card for every single event. For instance, we can come up with a send-to-all card for important occasions such as Christmas, Summer vacations or Thanksgiving. Or we can personalize it by sending Anniversary or Congratulations cards to companies. We can even send "thinking of you" cards to old clients.

Being remembered and valued is on top of everyone's list. Few other happy feelings can replace the euphoria of being remembered and valued. And this is made even more special because e-cards often come with pictures, music and poetry lines. No person would say no to something that is sure to add a smile to his day.

Think wisely. Do business passionately. Do it with e-cards.