India's economic prosperity and maturity has also helped to shape the world of advertising agencies in India, enabling the latter to reach global standards. Advertising has become serious and big business in India, with its worth being estimated at Rs. 13,200-crore, by those in the know. This can only mean one thing that apart from the quality of work, the volume of work too has gone up. A decade back it was still a fledgling industry, with a colonial hang up. Today it has transformed itself into a thoroughbred performer, doing great work both in India and abroad and winning accolades. A prominent globalization has been observed in the operation of the Indian advertising industry as it has learnt to speak in different languages, be it urban rural and even global.

The advertising industry in India has gone through a sea change with the inception of various divisions under it to boost its productivity and progress, such as creative department, media planning, direct marketing, public relations, and so on. With blooming markets and an ever-deepening pocket of the Indian consumer, revenues for ad-spends are touching new highs as advertising agencies in India continue their triumphant march towards creating new Indian sensibilities.

Technological advancements in the last decade or so have enabled the common man to consume the media of their choice at their convenience and time. This blurring of lines between TV, Internet, mobile phones and other devices has increased media fragmentation and has led to paradigm shifts within the industry. In this part-real-part-virtual world, Advertising And Marketing Services in India are trying to marry the age-old traditions of storytelling and brand experience to the new-age reality of consumer control. Agencies are creating, sharing and managing stories and brand experiences in a manner that involves and engages, rather than interrupts or alienates.

All most all Marketing And Advertising agencies in India believe in the concept of 360 degree branding. The services provided by most of these agencies include advertisement for TV, print ads, creating web sites, working on web banners, email marketing, direct marketing, telemarketing, radio promotions, outdoor promotions, tracking retail visibility and communications, designing inputs on packaging, rural communications and PR. It is safe to say that at present a single ad agency provides a host of services from content creation, developing the artwork to radio jingles to monitoring the effectiveness of the advertisements and even inventing new idioms and language to relate to consumers of all pocket shapes and sizes. For more information on Advertising Agencies in India please visit our website www.exchange4media.com