Perhaps you've read, studied, or even trained with the best salespeople yet those sales techniques just aren't working for you. Consequently you're frustrated and confused. It doesn't matter if you've studied Zig Ziglar, Tom Hopkins, Jeffrey Gitomer, Neil Rackham, or any other big name in sales training, there's no doubt that what they're saying works for other people; but it isn't working for you. You need sales now and you're in an emotional frenzy trying to figure out what to do next. It isn't your fault and it isn't their fault that it isn't working for you. Understand that there is a perfectly logical reason this is happening to you, and there is a way for you to succeed in sales in spite of your current frustrations.

This may be a big secret for you. But there isn't one single selling system that works for everyone. Plus there really isn't anything new about any of the selling systems that exist today. Selling has been happening since the birth of man and we've been doing it pretty much the same way all this time because humans respond to the same things now as they did then.

There is a selling system that will work for you unless you happen to be one of the rare few who simply aren't wired for sales. Any selling systems can work for you. What will work best for you is the whatever resonates with you because it's closest to who you are.

As a parent or sibling you understand that everyone has a unique personality. From birth each of us are our own person. We've been heavily influenced by those around us, but children raised in the same environment with the same parents still think and act very differently.

You may wonder why this difference is important. This differences is important because when we try to do things that don't match our natural behaviors we do them poorly. Even with a great deal of practice we just can't pull them off well.

When you try to do things that don't fit with who you are you send out mixed signals. You may have experienced this yourself where a salesperson said the right things, did the right things, but there was just something that set alarms off in your head. Instead of thinking the salesperson must be new your instincts were telling you that there must be something wrong with the offer or whatever was being sold and that's why the salesperson was sending out these mixed signals. It wasn't that the sales technique was wrong it was how the sales technique was implemented.

So does this mean you're doomed as a sales failure because you don't have the right natural behaviors and motivators for sales? In most cases, no. It does mean that you need to understand your natural behaviors and motivators, and based on that understanding you need to adapt whatever sales system you want to use to fit you. And when you do that your sales success will automatically increase.