One of the most effective marketing tools created for internet business is the informational ebook. From the beginning of internet marketing, offering a free informational eBook has been used as a means to build your client mailing lists. These documents can be easily transferred to your potential customers and are a much more effective way to communicate than through a conventional email.

While creating your own eBook product is the most effective method of gaining customer support, there are many quality eBooks on the World Wide Web that can be obtained with resale rights that you can use for your own marketing campaign. When looking for the right eBook to use you will need to determine several points. Firstly, you will need to have truly useful content and information. Since the free informational eBook is such a popular format there is a lot which merely regurgitate the same outdated information.

You will need to determine the proper file format to deliver your eBook to your clients. Over the last decade PDF (portable document file) has, thanks to Adobe Acrobat, become the standard for digital information. Unlike the exe format which can carry Trojan malware or viruses that are undetectable to the majority of anti-virus programs until it is too late, the PDF file format is very difficult to tamper with.

Since there are so many free informational eBooks now available, an extra incentive needed to be developed to make yours the eBook of choice. To increase the value of your informational eBook, giving away or selling the resale rights to the eBook makes it more valuable to your new client. Some eBooks come with standard resale rights which means the person who acquires it from you can then give or resell the book to his prospective clients and keep the profit although he cannot change the content or the links within.

Rebranding of these eBooks has become a powerful marketing tool. With Rebrand rights, the client who gets your book can use a rebranding program (usually provided by the originator) to replace your internal hyperlinks and name with his own, thus personalizing the eBook for his business. An example of how this can create a widespread income stream for you would be through an affiliate program within the eBook. The person who obtains it from you has either made you a purchase price or a new email contact and is in your first level down line. Then when he has rebranded the eBook to pass on to his potential clients, they can become your second level down line in the program. There is still the option to charge a fee to rebrand your eBook for your customer to increase your revenue stream. You can also set it up so they have to pay a fee to the originator of the eBook for rebranding rights. Either way, your free eBook offer is still creating income for you.

The final beauty of giving away free eBooks is that you do not have to ask people to buy your product and you still benefit from the advertising potential of future distribution by those who have obtained it from you.