Until a few years ago, most people advertised their business, products and services either required or offered in print media. It used to be News papers or may be Leaflets or road side signboards. It used to be the only way that time since no other way was there to advertise. But the purpose of advertising the products / business / services was hardly achieved. This was due to the several reasons.

The news papers are being circulated in particular cities. Newspapers being published from one city are not available in other cities. Therefore access to these advertisements is restricted to limited people.

Adverts, such published through the news papers for a very short time remain visible to masses. It is because by evening or even after few hours the paper is out of sight. Either it is torn, folded and kept in cupboard, placed under table or have been used for packing!

Products, businesses or business service advertisements are only effective when they are brought repeatedly before the eyes of the people. Anything seen once hardly leaves any impact unless it is seen several times. Advertising in news papers repeatedly is very costly. Therefore repeated advertisements are avoided.

Road side sign boards also do not prove to be effective since their existence is always doubtful. Either they are damaged or other posters are pasted over them.

However, since the culture of having one's own website came into being, the advertising of products, businesses or business services has become very easy, cheaper and effective and in some cases free! The online advertising is very cheap, and the major advantage is that it is live every time till it is removed from the internet. Millions of people have access to it every time. This is the reason people like it.