A Guide to Business

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Don't Go Crazy Tonight
Bonnie Davis
Susan Holmes is an author and professional speaker. She travels frequently and hates coming home to piles of bills, unheard telephone messages and thousands of e-mail. Susan works harder and harder spending most evenings and weekends doing administrative chores and spends the workday servicing clients. No matter how hard she works Susan cannot get ahead. She begins to suffer from the symptoms of stress. She can't sleep, doesn't bother to eat regularly, suffers from anxiety to the point of feeling paralyzed when confronting the mess on her desk.
Susan wishes Superman really exists so that he can swoop into her home office and rescue her from the foot high stacks of paper on her desk that are threatening to topple over. Susan tries to keep up as best as she can but soon she is so overwhelmed that she turns away paid speaking engagements in order to do administrative work.
Can you identify with Susan? Do you dread opening your office door because it isn't a pretty sight? Hopefully you have a friend like Michelle. After months of trying Michelle finally talks Susan into having lunch. Michelle is taken aback at how tired Susan is and how unhappy she seems. After Susan confides in Michelle she gets silent and stares at the table. Michelle jumps in an offers Susan a solution that will both relieve her of her stress and allow her to pick up more speaking engagements.
What is this magical solution? It is a Virtual Assistant (VA). Michelle has been using a VA for several years because she once was in Susan's position. Michelle explains to Susan that her VA handles all of her administrative and marketing tasks in addition to answering the phones from a remote location. The benefits of working with a VA becomes clear for Susan as Michelle tells her that she only pays for the time her VA works for her and that benefits and taxes are not an issue. Susan begins to think about all of her tasks she can outsource to a VA that would allow her to take on more speaking engagements. Susan also realizes that a VA can market her book and her articles and search for more lucrative speaking engagements. Michelle then explains that a Virtual Assistant handle a multitude of tasks including:
Answer phones
Business correspondence
Article Submission
Paperwork
Design marketing materials
Typing
Document formatting and clean up
Proofreading and editing
Marketing
Direct mail
Voice and e-mail monitoring
Research
Select and ship gifts
Travel arrangements
Lunch is soon finished and Michelle is suprised to see that Susan looks more alert and happy. Michelle offers to search for and screen VA's while Susan organizes the work that needs to be turned over when someone is hired. Finally, Susan tackles those stacks of paper on her desk and the dust bunnies with gusto. Within just a few hours she is ready to delegate work and a few days later, thanks to Michelle, she begins working with Alice. Susan and Alice create a set of tasks that Alice will handle daily and then Susan packages up all the paperwork from her desk and sends it to Alice. In addition to the daily work Alice does she also motivates and supports Susan in her business goals.
Several months down the line Susan shares the secret of her success with her other friends and one by one they seek out and hire a Virtual Assistant. Lives are improved and businesses grow at a fast pace.
If you can identify with Susan then you need a VA. Don't let money issues hold you back. A VA can be suprisingly affordable when you calculate how much more billable work you can accomplish instead of handling daily tedious tasks. Go through that messy pile of papers on your desk and organize them with an eye towards delegating everything that you can. Seek out and hire a VA that will help you avoid going crazy and you will be glad you did!
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