If it is that alcohol brings about such a number if negative issues, why is it not only legal, but in some cases accepted? Although it is that we have placed a limit on what we as a society will tolerate, we still allow the use and consumption of a potentially unhealthy, dangerous, and even deadly substance when consumed at sometimes even moderate amounts. So why is it that there is even the mixed message that exists in our society?

Alcohol has made its way over time out from just the taverns and bars from coast to coast. Once you also factor in the number of restaurants, sporting events, fairs and festivals, hotels, and night clubs, just to name a few, alcoholic beverages have become a typical part of everyday choices. Liquor stores and package shops are not the exclusive venues any longer for purchases.

What really makes it easy for us to continue consuming alcohol is that the supermarkets sell in bulk for really low prices. It is just another item on the shopping list making its presence a permanent fixture in the fridge. The consumer society has made alcohol acceptable in our homes and we have been given the right to drink on a regular basis.

What makes the situation even worse and that tries to convince us that alcohol is socially acceptable is advertising. Advertising methods are used to the limit not just to sell us the stuff but also to make us think that it will make us feel better, which is certainly not the case. You will find alcohol advertised anywhere from the cinema to our own television, so they mange to poison as many people as possible with their marketing lies.

The thing is that if our society is not able to show us that alcohol is bad for our health, at least they could stop the advertising of alcohol, so we don't see it as a cool pastime. At least if this form of advertising was cut out from sporting events it would be a start and why not promote the use of alcohol as unhealthy as a publicity campaign on the TV.