I never imagined we'd see the day where the most powerful chiropractic marketing was entirely free, but that's exactly what we're experiencing today. Over the past couple of years, Web 2.0 and social media sites have completely revolutionized the way we market online. Chiropractic practices once had to spend unbelievable amounts of money to advertise on TV, radio, in newspapers, and at community events. Today, you can get an account on sites like YouTube, MySpace, Friendster, and Facebook, and get tremendous exposure without paying a dime. On these social sharing sites, people will be drawn to your useful information and your personal profile. Soon, you'll see tons of new patients walking through your doors monthly.
The past 3 years have been a whirlwind for me. I've successfully harnessed the power of social media networks to draw new patients and earn a wealth of income on the side from other sources. All this was done at no cost and minimal effort. I'm now able to teach others in the chiropractic world how to do the very same thing, and the results are amazing. If you're still stuck in the old expensive way of advertising your chiropractic practice, then no doubt you are probably in the hole and sinking deeper every day. Gone are the days of TV, magazine, and newspaper advertising! Thank God, because these ways have never been tremendously successful.
Using the major social media sites online like MySpace, Facebook, and YouTube, I am able to connect to thousands of people that were once out of reach. I can also connect to all these people with minimal effort and in a fraction of the time it once took. My message goes in front of hundreds upon hundreds of community members all day long, without my focused attention. Web 2.0 even works for me while I sleep at night!
The success of my MySpace page continues to astound me with each passing day. I have a tremendous 6,400 friends, and 3,000 of those people are member my community who are interested in my services. You can't beat that kind of exposure, and it didn't cost me a cent! Viral marketing takes my message to thousands of people, catapulted from one person to the next.
If you're still spending a ridiculous amount of money on advertisements, postcards, yellow page ads, newspaper drops, and so much more, then you're on the fast track to financial ruin. Chiropractors can't afford to waste their money during these difficult financial times. You need to be making more money, and spending less in the process. Over 90% of chiropractors are sinking under the weight of the same marketing strategies that don't work. You don't have to drown with the rest of them!
Innovation and fresh strategic chiropractic marketing will carry your practice to the next level, not following antiquated advice by other average chiropractors. The world is much different than it was about three years ago and those that adapt to current trends and technologies will reap the massive financial awards. Those that "know it all" will be left out in the cold for refusing to change.
When you create a YouTube account today, you'll begin to see the power that I'm speaking of. Visit the 3rd most popular website online and go to the "sign in" link to get started. You'll immediately sense that you're on to something big, and you won't spend a dime getting your account up and running.
Right after you've filled out the necessary information, you can start to look at other videos and comment on them. This way you can get a sense of what's out there. Choose a list of favorites when you see something that strikes you. The sheer volume of footage will amaze you, and you start to understand the potential and power of Web 2.0.