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The Power Of Writing
Liane Bate
One of the first things people think of when it comes to marketing their website business is to submit their URL to all the major search engines and directories. This usually turns out to be a long and arduous task, and it sometimes takes weeks or even months to get their website listed in the search engines. A newer and more effective way to market one's business today is to write good quality articles full of content that the search engine spiders will pick up.
So you cringe at the thought of writing an article - You don't have a clue how to write. The good news is that you can pay to have articles written for you. You have the opportunity to market your business by publishing your articles on your blog, other people's blogs, on websites, and in email newsletters. Unless you pay to have your articles written for you, this is a free, and perhaps one of the best ways to advertise your business!
When you write your own articles and post them on your website or blog, and distribute them over the internet, people will read them, will maybe use them for their own websites, and they begin to trust and appreciate you as a good source of information. Once they get to know you, they may feel more inclined to click on your links, and you may have a new customer!
When you submit articles through article submitter sites, your name and link is attached to that article for life. If someone else chooses to use your article, your link will appear on their site. Thus the more articles you write and submit, the more links you will have that point back to your website. Of course you want your article content to reflect what is on your website, which later translates into sales.
Most of the articles you write should be 400-500 words long, so it only takes half an hour or so to come up with a decent article and submit it for free. It helps to make 3 or 4 major points, and also to share your point of view on the subject. The better quality your article is, the more likely it will be picked up by the search engines, where good quality content these days is key.
If you choose to have someone write the articles for you, you can use several ghost-writing services. For $19.95 or so, you can choose how many articles you want, the subject, the number of words, and they will do it all for you. You can also join an article club, which will produce 30 articles for you per month for a fee.
After you've written your article, you can submit it manually to many of the article directories, which can be very time consuming but is usually free. To save time, you can automate the process and send your article to hundreds of article directories with one click. This can be costly, but time and energy saving. The choice is yours, but article submitter software is a quick, easy, and highly effective way to drive traffic to your site.
So far, I have manually sumbitted my articles to one article submitter site, and plan to submit to many more directories in the near future. Will I purchase the article submitter software? I most likely will, seeing as though I like to write, and article marketing is perhaps the best advertising method around!
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