Given the specialty sporting goods stores learned how to adapt their products to the consumer almost dynamically; the major sporting goods stores have been able to incorporate the same ideas. The major sporting goods stores are better now at competing with specialty stores.
Walk into any major sporting goods store and find an extensive array of any given sporting goods interest. There are camping, cycling, golf, and fitness that have given the consumer more freedom of choice instead of the cookie cutter sporting goods store of the past.
Sporting goods stores are not all created equal so consider the following:
1.Do they specialize or carry an extensive selection for the sport you are interested in?
2.Do they send out ads for special promotions on a weekly basis?
3.Can you easily navigate the store and find what you are looking for?
Sporting goods stores are finally waking up to the reality that they must adapt to their consumers needs both in form of product and shopping experience. Without the focus on the consumer the sporting goods stores will not succeed in the future.
