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1. Trading Links With Other Webmasters:
By mutually agreeing with another webmaster to trade link
exposure on each others site, you're expanding your market
reach significantly. Not only does this generate instant
traffic from the link partner, but you'll also BOOST your
Google PR and link ranking with other search engines as a
bonus.
This helps you rank better in the listings, generating even
more FREE traffic without doing any complicated SEO.
There are some great tools to help get you started trading
links. Some of them are even free. I don't recommend them
personally because annoying banners or other types of ads
compete for the same space, doesn't look very professional.
Alternatives to FREE software worth checking out are...
Zeus - Tough to get used to, but an excellent piece of kit.
The darn thing learns and just keeps getting smarter the
more you use it.
http://www.cyber-robotics.com
Reciprocal Link Manager - Not as sophisticated as Zeus but
much easier to learn if you're pressed for time.
http://reciprocal-manager.com/
Axandra's Arelis - Lots of great reviews for this one and
more in the Zeus mould.
http://www.axandra-link-popularity-tool.com/index.htm
2. Writing Articles to Publish Online:
This technique is a very close second to my favourite one
which I'll share in just a moment. The amount of exposure
you can get from writing a simple article is astounding.
After you write it up and submit to the major article
directories, just sit back and watch the traffic stream in.
As an added bonus you start to gain more respect within
your industry. Articles have this uncanny knack to create an
aura of expertise around the author.
You'll also benefit yet again with search engine ranking, as
other webmasters with mailing lists publish your article on
their site. Creating yet another link back to you.
Articles are a VERY effective pre-selling technique too.
How much more targeted would a prospect be arriving at your
website after reading one of your articles in an email or on
another site?
Not only did you get the recommendation from the publisher,
but if they enjoy reading your article and get some value
from it, you've already broken down one of the main barriers
of selling...
TRUST!
Here are some cool resources to get stuck into:
Editorial guidelines:
http://ezinearticles.com/editorial-guidelines.html
Some great "How To" advice:
http://www.promotewitharticles.com/howto.html
And a nice BIG list of directories and announcement lists:
http://www.marketingchick.com/howto/article-marketing.shtml
3. Viral Marketing:
Viral Marketing is defined as “Any advertising that
propagates itself the way viruses do"; E.g. When Hotmail
users send e-mails, they “infect" the recipients with the
tagline at the bottom of their messages.
If you UNLEASH a 'Viral Marketing' campaign, it will just
keep on multiplying, spreading your message around the
web like wildfire. I absolutely LOVE this method of sending
quality traffic to my website for FREE.
Generating free traffic with 'Viral Marketing' is easily the
most rewarding use of your time. Taking good steps to craft
the right offer and layout of your 'Viral Marketing' message
is essential. But get it right, and not only will a truck-load
of qualified visitors come to your website, but an air of
respect and expertise is generated around you and your
business.
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