- The More Affordable you are the better. It doesn't matter if you are a PR2 or a PR6, with 100 visitors or a 100,000 visitors. If you have options for every buyers wallet, then you will attract more advertisers. Do not limit yourself to only those with the big bucks...or the tight budget. Be versatile in your advertising options!
- When you want to Increase, do it gradually. Don't just spike your prices over night. Make it a gradual progression as your site gains popularity. And make sure you keep several affordable advertising options, as mentioned above.
- Have Specials. Don't you just love sales? Freebies? Well, so do those looking to purchase advertising. Try having monthly specials. You could give away a free home page button with purchase. Or do a buy one get one free advertising option(s). Have a few and change them monthly, weekly, or whatever works for you.
- Promote your Specials. Don't just put them up and hope they are found. Announce them in your newsletter, blog, groups you are a part of, sig lines, and forums. Basically, everywhere you can think of.
- Use Forums to your Advantage. If you really want to make the most of forum networking, become an ACTIVE part of the community. Don't just post ads and leave. No one will give you the time of day. Find a few that you really like, and take the time to get to know the members. Then when you have a special, they will be more likely to buy advertising from you.
- Ryze. A networkers dream! You will wind up meeting people that you never though possible. Ryze can be an advertising article all by itself. Your first step is to become a member (it's free). After you become a member, TURN ON your guest book!Then, look around for groups that fit what your site has to offer. Post like you would at a message board. Before you know it, you will have people signing your guestbook, asking to network with you, and traffic to your site! Oh, and SIGN the books of those who sign yours. Get your name out there. It's like FREE advertising! (ryze.com)
- Build a Great site filled with rich content. The surest way to get advertisers to your site is to have a nice amount of traffic. And the ONLY way you can accomplish that is to have GOOD QUALITY Content! If you can't write enough, go look for it. There are PLENTY of free content sites out there. Use them.
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