Most of you have seen those little buttons on websites labeled RSS or XML. If you are wondering what they are, RSS means Really Simple Syndication. Really simple because when you subscribe to a site that has this feature, you keep up-to-date with new information without having to check the site every day. This is really good news because you can use it to get newsfeeds from major news networks, news on new movies, even your favorite musician's tour dates or CD releases.

This new twist to the Internet is very valuable to you as a Internet marketer too. Imagine replacing email marketing with RSS marketing. People actually subscribe meaning they want your information updates, similar to opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.

Newsreaders are special software that read RSS feeds. To get started, download a free RSS reader.

If you use a Windows PC, go to http://www.rssreader.com

For Mac users, see http://ranchero.com/netnewswire

Once you are set up, here's all you or your customers have to do...

Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you. Select Copy Shortcut ("Copy Link to Clipboard" for Mac, "Copy Link Location" for Firefox browsers), and paste that URL into your RSS Reader. And that is it, you are subscribed. Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you do not want to download software, subscribe to your favorite feeds through My Yahoo or My MSN.

So how does any of this make you money?

More traffic means more money. By placing RSS on your website or your blog, anyone can subscribe automatically and know when a new product or service is available. This new breed of Internet shopper is not to be ignored. To take advantage of the traffic you have to make your RSS feed available to website visitors and submit your feed information to RSS, blog and XML type directories.

Here's how you get RSS for your site!

Go to http://blogs.law.harvard.edu/tech/rss for the best source of RSS and Blog information. There are several file types for RSS and here you learn which is best and why. The easiest and fastest way to learn more about this technology and see it in use is to go to http://rss.sitesell.com where you find all you need to know about RSS, including solid marketing ideas.

There is no need to become a techie, no need to know all the ins and outs of RSS and XML. There is huge need for you to know enough about this newest technology to use it. Once you do, it comes easy to see how you make money online with RSS. In the same way newsletters and opt-in email are used for successful marketing, RSS is much easier, faster, and a much less intrusive way to communicate with potential or existing clients and customers.

It's very critical to provide exactly what people want to make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Start using RSS and XML technologies to make money online now before it too becomes the jungle email marketing is. To add fuel to your marketing fire, use optimized content for frequent updates to your blogs and web pages and deliver it with RSS.