Most films with a wide release, count on heavily paid actors like Shia LaBeouf, Will Ferrell, Halle Berry, Ice Cube, Kate Blanchett, Robert DeNiro, Jennifer Aniston, Jake Gyllenhaal, Courtney Cox, Scarlett Johanson, Ben Affleck, Matt Damon, America Ferrera, Jim Carrey, Tim Allen, Orlando Bloom, Johnny Depp, Tom Cruise, Naomi Watts, Rose McGowan, Rosario Dawson, Anne Hathaway, Eva Longoria, Penelope Cruz, Uma Thurman, LL Cool J, Charlize Theron, Jessica Simpson, Emma Roberts, Julia Roberts, Tyler Perry, Emile Hirsch, Christina Ricci, Lindsay Lohan, Kate Hudson, Owen Wilson, Hellen Mirren, Jennifer Hudson, Eddie Murphy, Gwyneth Paltrow, Sandra Bullock, Drew Barrymore, Tom Hanks, Hayden Panettiere, Reese Witherspoon, John Heder, Mark Walhberg, Jeremy Piven, Adam Sandler, Terrance Howard, Keira Knightley, Nicolas Cage, Heath Ledger, Angelina Jolie, Brad Pitt, George Clooney, Will Smith, Hillary Swank, Katherine Heigl, Jennifer Lopez, Beyonce or singers making transitions into film like Gwen Stefani, Justin Timberlake or even models who transitioned like Molly Simms, Rebecca Romijn to help draw an audience and to sell movie tickets.

A film has a better chance of making money when they have a big star attached to it. These films also give back-end income to these big stars as well. In return for their enormous salaries and back-end income, their contract usually requires them to do press for the films. This is the only guarantee for any actor to receive any press for a film in which they star. So, unless an actor is the star of the film, they are not included in the press machine, where the film companies spend millions to promote their movies. There is now relief for the cold shoulder given to supporting actors who don't make the cut for the press junket. A press junket is a tool to promote a film, which involves worldwide traveling, TV show interviews, and also includes all the perks.

There is now relief for the actors of low budget movies that's film does not have the budget for press for its film stars. There is a publicist who specializes in creating a buzz for his clients no matter what role you play in the movie, from the star to supporting star's to an extra with just a couple lines. The publicist is Rob Tencer, who creates the buzz through his writing, creating photo shoots that make the actors stand out, and press opportunities from setting up media interviews to being at red carpet loaded with press events.

Rob's web site is loaded with help for actors trying to become more respected and more noticed. He writes about building a team for success that starts with the support from parents, friends, agents, managers, publicists, amongst others. Rob Tencer's work does not stop at the aspiring actor, but makes his work available to directors, producers, and others within the entertainment business. For a film project, the press does not start with the release of the film.

There is a known fact that the moment the film is released, that it loses steam, and loses importance. That's why it's more important to begin working on press before the film is released. There is much to do before the film is released. The day of the premiere is different for a festival film then it is for a regular wide release film. Just because a film appears at a festival, there is no way of knowing if the film will ever be widely released, or if it's going direct to video. The film might float around at other festivals, before dieing off into oblivion.

That is why it's so important to get every bit of press you can for a film's stars and every actor in every film while it's has some importance. It does not matter if it's at Tribeca, Toronto, Caan, Hollywood, Venice, Monaco, or any film festival in the world. This is your one opportunity to take center stage. Why let it pass? Do something about it, while you can.

Rob Tencer is available for the 2007 Tribeca film festival actors in need of press; studios in need of extra attention for their films; as well as directors and producers. Press help on other festivals is also available.