Mineral face makeup is the latest trend in the cosmetics business. This organic makeup is promoted to be a better and healthier alternative to traditional makeup. Certain ingredients which are considered irritants, such as talc, fragrances, dyes, oils, and preservatives, are omitted from the manufacturing process of mineral makeup cosmetics.

Mineral makeup cosmetics are a hot item popular with today's health-conscious woman. Cosmetic companies are in heated competition to offer this popular product to their customers. Many of these companies are investing in the development of their own line of mineral cosmetics using various minerals to produce different colors and effects.

This innovative makeup is being marketed as a healthier alternative to previously developed makeup by the cosmetic industry. Emphasis is being placed on using mineral makeup and its advantages such as anti-inflammatory, purification, pigmentation, and natural ingredients. These mineral based makeups also emphasize that using ingredients such as zinc oxide will provide the consumer with natural sunscreen to protect the complexion from UV rays and prevent bacteria on the face.

One of the major ingredients used in the development of mineral makeup cosmetics is mica. Mica is milled into a fine white powder in which numerous colored pigments are added. The variety of colors added to mica makes it a perfect base for mineral face makeup matching any skin tone and texture. The finer it is ground, the silkier the feel.

Another mineral used is iron oxide which is commonly referred to as rust. It is added to the cosmetics for a yellow or bronzing tone. Shine can be increased in the makeup by the addition of bismuth oxychloride. The bismuth also adds a luminescence to the product creating a satin glow to the skin. Whitening the makeup for adaption to various skin tones is achieved by the addition of titanium dioxide.

Here are just a few of the minerals that are being used in the up in coming industry of mineral makeup cosmetics. More cosmetic companies are fighting for the mineral cosmetics market, and because of this more minerals will be milled and developed. Currently companies are offering products that are mineral based that help moisturize dry skin to look and feel healthier, prevent clogged pores and acne, offer smoother coverage and a silkier feel than more traditional cosmetics. They also offer a product to give the feeling of natural skin.