1) E-books are cheap to produce and don't take long to set up.

If you have articles that you have already written about the subject you are promoting, you can easily combine these articles into one simple e-book. If you do not want to use your own articles, you can get the resell rights to previously written e-books that have been produced by others. Just use any search engine and do a search for reusable e-books. You will get a great amount of hits and have many to choose from.

One way to distribute these e-books to visitors to your website is to give them as a free gift for subscribing to your newsletter or RSS feed. If your e-book contains material that people will want to share with their friends and family, they will pass it on and soon your one little e-book will be all around the internet.

2) E-books are capable of reaching a large audience.

The only limiting factor is the enthusiasm of the participants. It is absolutely valid that your e-book contains something that people will want to share for timely information or even humor. Keep in mind that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they have secret knowledge.

3) E-books can make sales.

E-books are the perfect vehicle to sell other products other than the one you originally targeted. On good example is if you are selling weight loss vitamins or programs, you can add an e-book relevant to it, and easily increase your sales. The e-book will help to give the buyer a more in depth knowledge on the particular subject.

4) E-books can build a reputation.

E-books are effective in building your reputation. Remember that if your e-book gets around the internet, you will become widely known as an expert in your field. They work almost exactly like well written articles.

5) E-books can be used to enhance affiliate programs.

Some e-books will combine very well with an affiliate program. When the affiliate marketer receives extra benefits from promoting the viral message, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the e-books for you. It is like getting constant visitors to your own private store.

Be absolutely certain that your message includes a clear call to action. There should not be any doubt about what you want your visitors to do. Make sure that the instructions are perfectly clear so that they know how to act. The action that you require should be simple and obvious. Do not make things complicated or it will confuse the visitor and you can lose a potential customer.

Keep in mind that if you publish many e-books around the internet, not only will you make great money; you will also become an official expert. Overall, e-books have proven to be a very powerful marketing tool.