Slogan baby clothes just don't come into it. How about treating your baby (or yourself!) to the 1,000 pounds baby stroller? Although there are some advocates of the more expensive form of baby transport since the news that one of them actually saved the passengers life.

A building collapsed on a nanny pushing one of these expensive pushchairs and the framework bent around the baby and protected it, effectively saving it's life.

Not specifically designed for this purpose, it could be said that this was a freak accident and a lucky save but you can be sure that a cheapy umbrella-fold buggy just wouldn't have done it.

Gone are the days when people were happy to stash their baby in the bottom drawer by the fire to keep it warm, cosy and secure feeling. Nowadays, don't be alarmed to see designer baby cots at the silly price of $1,800.

Still made of wood, still only last until the age of two and still the same manufacturing costs, only looking marginally better than a drawer but who's going to see it! Certainly, your baby won't know any different.

Of course, once out in public, you could show your baby off with slogan baby clothes that have funny or cute sayings emblazoned across them. Take them to a fancy restaurant and feed them in style with their Dior baby bottle. A positive snip at only $40 a throw. Same plastic, same manufacturing process, same life span as your more high street feeding implement but with a price tag over four times the standard.

Of course, for many, it's all about how the baby looks. Which is exactly how Dior get away with charging 130 pounds for a pair of gold coloured moccasins for a one month old baby. But would they go with the slogan baby clothes, I ask?

Once in these designer shoes and wrapped up in head to toe Burberry, true chav style, riding along in their $1,000 buggies that look the same as the $250 ones, what about that lump of plastic stuck in the face that comes with the tag of pacifier? For those mums who are hard up, you could always get the $50 Armani dummy. Or would you just have to be a dummy to pay that for one?

From the hideously ridiculous camp comes the baby of the Jolie-Pitt collaboration. This one comes complete with a pacifier worth $17,000 due to it's being made of white gold and encrusted with 3 carats of white diamonds. No run-of-the-mill slogan baby clothes for this one, then?

One couple you have to admire when it comes to babies is Jennifer Lopez and her husband Marc Anthony. Their long-awaited twins arrived recently and, in true celebrity style, the couple and their family have been seen to be spending vast amounts.

At a cost of $700,000, J-Lo reserved a birthing suite in the hospital of her choice for the expected date. Seems a vast amount but if you can afford it, why the hell not have white sofas, a computer, a private kitchen and 2 flat screen TV's to assist with your comfort. Having given birth in your average hospital I know not only of the pain that you often get left to endure but the basic amenities that come nowhere near the creature comforts you could do with at this point in your life.

A $300,000 bill for private doctors and nurses ensured her and her baby would be well cared for, $300,000 for security (god knows they need it!) and $100,000 on personal assistants. It may seem extreme but who wouldn't if they could afford it? Proving herself the ever-savvy business woman, her outlay is easily recovered by the $6 million she will be making by the sale of the first baby pictures to a glossy magazine.

J-Lo's mother was seen out on the town purchasing gold identity bracelets for the babies. My mum went shopping for my children when they were born and all I got were lousy baby slogan clothes!