Fundraising is here to stay as a viable way for schools, youth sports leagues, cheerleaders and many other type of non profit groups to make the money they need for special projects. When organizing a new fundraiser there are some basic things that must be considered to ensure that it is profitable.

Event

Choose a type of event that coincides with your type of group and your fundraising goals. If all you are wanting to accomplish with any new fundraiser that you are planning is to raise just a few hundred dollars, then the cost should be fairly low. In this case a car wash, a soccer-thon, or other simple fundraising event will do. If on the other hand you need to raise thousands of dollars for a senior trip you might need to consider fundraisers such as teddy bear fundraisers, cookie dough fundraisers, or any number of other unique fundraising ideas. When the needs are larger, it may be time to consider raising money over a few different programs and times of the year. Your specific needs will dictate the type of new fundraiser idea you should be considering.

Volunteers

Never over look the hidden talents or things that might be of interest to your group. For instance, you would not want to ask the football players to do a teddy bear fundraiser. While that might be a unique fundraiser, you probably will not have a huge sale simply because those boys are not going to be that enthused about them. Now, if what you are planning is a cheerleader fundraiser, or a new fundraiser for little kids or an all girl group, then a teddy bear fundraiser should work just fine.

Choosing The Right Fundraising Product

After first taking into consideration the interest of your volunteer force, you will also want to consider the attractiveness of your fundraising product itself. Right now, in America, the number one product in fundraising is frozen food, specifically frozen cookie dough. Today there are scores of frozen cookie dough brands available for fundraising, but without a doubt the top brands are Otis Spunkmeyer and Chippery cookie dough.

Once a frozen product has been sold in your neighborhood however, you are forced to find a new fundraiser that will be "the next best thing.This is where it gets sort of interesting. I could fill a couple of hundred pages on this subject alone. There are so many things that must be considered when trying to come up with this "new fundraiser." Things like the type of group you have, the age range of your group, the time of year. The list could go on. There are products however that have stood the test of time and consistently make groups the money they need. There are in fact some new fundraiser products that I can see will be giving frozen products a push off of the mountain top.

Some things have stood the test of time like Christmas wrap, gift items, candles and various food products. There are some new fundraisers like teddy bear fundraisers and Interstate Batteries that are making a showing now to displace the old tried and true fundraisers.

Given that the scope of this article does not include how to properly choose that new fundraiser, I would simply say at this point that it would be wise to consult a professional fundraising company for that advice.

Don't Let Your Ego Get In The Way

In the quest for new fundraiser ideas, it is important to keep in mind that there are some things that you may initially think will or will not work. It is human nature to pick the product for our new fundraiser based on our own personal taste. The thought process goes, I would not buy that product line so it must be a loser of a fundraiser. If this were the only thing to consider about what works in the marketplace, the would be no Starbucks or Seatle's Best Coffee. I hate coffee! There would also be a Sears on every corner and whoever thought that putting a retractable wheel in the bottom of a shoe would be a big deal?

When planning for any new fundraiser it is important to consider some basic options to help you decide which fundraising product is the right one for your group. The best option is to get out of the way and simply go with the things that work.

Copyright (c) 2008 AIM Fundraising