?Various Researches show that people are most relying on search engines for finding their choice of products, services or information
?In Search Engine marketing it is the customers who search for the products and is hence more effective unlike other forms of marketing.
?Majority of online traffic to web site driven by the search engines: Google, Yahoo , Msn live and Ask
?According to various studies, most people prefer to click on organic search results rather than sponsored results, by a very wide margin.(this is clearly evident by recent drop in clicks of google adwords program)
?Most Cost effective way of marketing your products and services online.
?Makes your web site easily crawled , indexed and ranked high in search engines.
There are diverse techniques in Search Engine Optimization. It is significant to do it in a subtle and sure way. The following are:
1.Creating Keyword Phrases for your site.
In generating keywords for your site, make sure that those are search able or can be easily searched.. Now, if you already have one, add keyword synonyms to your content. Be sure to put those keyword phrases in the title one is the title and subtitle in the article.
2. In selecting Domain and File Names.
Select a domain name that is easy to spell and easy to remember, and thus contains words from your original keyword phrase. So is with the creation of your file name, your keyword phrases should go with it.
3. Your Content quality and quantity matters.
The excellence of your content may lead your site to "forwarding links" from other resource sites. This will also grab people's attention and eventually bring them back again or share your site to others .
4. Separate the Content from your Presentation
Separate your content html from the presentation code itself by using Cascading Styles Sheets (CSS) for the latter. It will make your html files up to 50% stinted, which is more preferable for search engine bots.
5. Backlinks.
A backlink is a link from other websites from which you have trade links with. It is said that it is better to gain numerous relevant backlinks to your site than submitting it directly to a search engine
6.Page Rank.
You will be able to gain high Page Rank if you have several backward links from other website pages which have a higher page rank rating than your site. The search engines update PRs once a month when they update their databases of web pages.
